The Consumer Salon

Arrest | Criminal Records and Searches: There are a number of government records websites on the Internet that offer state repositories for your perusal which can save you a lot of costs. Patrolman Robert Hendrix made 147 DWI arrests in 2004 the first time a Springdale police officer made over 100 such arrests. Searches for Criminal Records In Newzealand and How To Find Criminal Background Search For Free are easy to find. “So for me the challenge is finding the proper balance.

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In my search for a presence on the internet, I searched many avenues, but was finding more scams and dead ends than I would care to speak about.

It was one last scam and six months of my presence on the internet that I realized that the only way I could possibly make a living on the internet — and gain any amount of satisfaction –was to work for myself. Duh! But how? Affiliate Marketing seemed to be the answer.

What is Affiliate Marketing?

Affiliate marketing is the promotion of another person’s or company’s product, in which you get a percentage of the profit if a sale is made. That doesn’t sound so hard, does it? Well — it’s doeable if you have the information you need to get you started in this field — and it is work. So let me begin the enlightenment.

First and foremost, you need passion?

What is Passion?

Passion is a feeling that you have — a feeling that is so strong that it is your driving force in doing it.

As you can see, passion is needed in any venture if you want to succeed. With passion, it will drive you forward through the hard times, the bad times, and the good times when developing your business.

This passion thing, I must admit, was my first stumbling block. I believed I didn’t have a passion for anything — and feared that maybe, just maybe, the corporate world and it 70 hour work weeks may have consumed my passion.

However, I was not willing to give up. Not yet. I searched out sites, read articles, examined web sites — in search of my passion. Then one day, in the middle of my research, I heard myself asking probing questions of — Why? Where? When? How? My passion was found.

Research, curiosity and learning — my strengths and my driving assets. My creation — “My Affiliate Place”, was born. It would be a place where an affiliate marketer or a want-to-be affiliate marketer could find information, articles, and free tools.

So, I say to you, if I can find my hidden passion, you can too.

Onward and upward –with my passion defined, I needed a web site.

Web site! Do I need one?

Many people say you can do affiliate marketing without a web site — however, with a website you can promote more than one product and reach a greater number of people with the same interests. And last but not least, marketing is the act of connecting with people — and on the internet — a web site is your vehicle.

Web Site Is Built. Now What!

Now that your web site is built, you will need to begin the promotion process. There are many avenues in which you can venture. To name a few:

1. safelists
2. ezines
3. classified ads
4. writing articles
5. Off-line advertising — brochures, flyers
6. Search engine optimization — To get help in this area, go to my web site at: www.myaffiliateplace.biz/affiliate_info — to begin your optimization process.

As you can see, advertising is only limited by your own imagination.

To conclude, affiliate marketing is a viable way to begin your journey on the internet and to your own business. But as you know, with anything that is worth having, you must work diligiently and passionately, and continue to grow and learn — if success is to be yours.

To your success.

Vickie J. Scanlon

www.myaffiliateplace.biz

About The Author

Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. She left the corporate world as an Reports Programmer, to begin her journey as an Internet marketer. Visit her site at: www.myaffiliateplace.biz for free tools, articles, ebooks, and how to info.

Ok, so over the past month or so I’ve been collecting various search engine optimization questions from all of you. Today, I’m going to answer what was the most frequently asked question over the past month.

You guessed it… What is the Google Sandbox Theory and how do I escape it? When you finish reading this lesson, you’ll be an expert on the good ‘ole Google Sandbox Theory and you’ll know how to combat its effects. So, pay close attention. This is some very important stuff.

Before I start explaining what the Google Sandbox theory is, let me make a few things clear:

The Google Sandbox theory is just that, a theory, and is without official confirmations from Google or the benefit of years of observation.

The Google Sandbox theory has been floating around since summer 2004, and has only really gained steam after February 4, 2005 , after a major Google index update (something known as the old Google dance).

Without being able to verify the existence of a Sandbox, much less its features, it becomes very hard to devise strategies to combat its effects.

Almost everything that you will read on the Internet on the Google Sandbox theory is conjecture, pieced together from individual experiences and not from a wide-scale objective controlled experiment with hundreds of websites (something that would obviously help in determining the nature of the Sandbox, but is inherently impractical given the demand on resources).

Thus, as I’ll be discussing towards the end, it’s important that you focus on ‘good’ search engine optimization techniques and not place too much emphasis on quick ‘get-out-of-jail’ schemes which are, after all, only going to last until the next big Google update.

What is the Google Sandbox Theory?

There are several theories that attempt explain the Google Sandbox effect. Essentially, the problem is simple. Webmasters around the world began to notice that their new websites, optimized and chock full of inbound links, were not ranking well for their selected keywords.

In fact, the most common scenario to be reported was that after being listed in the SERPS (search engine results pages) for a couple of weeks, pages were either dropped from the index or ranked extremely low for their most important keywords.

This pattern was tracked down to websites that were created (by created I mean that their domain name was purchased and the website was registered) around March 2004. All websites created around or after March 2004 were said to be suffering from the Sandbox effect.

Some outliers escaped it completely, but webmasters on a broad scale had to deal with their websites ranking poorly even for terms for which they had optimized their websites to death.

Conspiracy theories grew exponentially after the February 2005 update, codenamed ‘Allegra’ (how these updates are named I have no clue), when webmasters began seeing vastly fluctuating results and fortunes. Well-ranked websites were loosing their high SERPS positions, while previously low-ranking websites had gained ground to rank near the top for their keywords.

This was a major update to Google’s search engine algorithm, but what was interesting was the apparent ‘exodus’ of websites from the Google Sandbox. This event gave the strongest evidence yet of the existence of a Google Sandbox, and allowed SEO experts to better understand what the Sandbox effect was about.

Possible explanations for the Google Sandbox effect

A common explanation offered for the Google Sandbox effect is the ‘Time Delay’ factor. Essentially, this theory suggests that Google releases websites from the Sandbox after a set period of time. Since many webmasters started feeling the effects of the Sandbox around March-April 2004 and a lot of those websites were ‘released’ in the ‘Allegra’ update, this ‘website aging’ theory has gained a lot of ground.

However, I don’t find much truth in the ‘Time Delay’ factor because by itself, it’s just an artificially imposed penalty on websites and does not improve relevancy (the Holy Grail for search engines). Since Google is the de facto leader of the search engine industry and is continuously making strides to improve relevancy in search results, tactics such as this do not fit in with what we know about Google.

Contrasting evidence from many websites has shown that some websites created before March 2004 were still not released from the Google Sandbox, whereas some websites created as late as July 2004 managed to escape the Google Sandbox effect during the ‘Allegra’ update. Along with shattering the ‘Time Delay’ theory, this also raises some interesting questions. This evidence has led some webmasters to suggest a ‘link threshold’ theory; once a website has accumulated a certain amount of quantity/quality inbound links, it is released from the Sandbox.

While this might be closer to the truth, this cannot be all there is to it. There has been evidence of websites who have escaped the Google Sandbox effect without massive link-building campaigns. In my opinion, link-popularity is definitely a factor in determining when a website is released from the Sandbox but there is one more caveat attached to it.

This concept is known as ‘link-aging’. Basically, this theory states that websites are released from the Sandbox based on the ‘age’ of their inbound links. While we only have limited data to analyze, this seems to be the most likely explanation for the Google Sandbox effect.

The link-ageing concept is something that confuses people, who usually consider that it is the website that has to age. While conceptually, a link to a website can only be as old as the website itself, yet if you have don’t have enough inbound links after one year, common experience has it that you will not be able to escape from the Google Sandbox. A quick hop around popular SEO forums (you do visit SEO forums, don’t you?) will lead you to hundreds of threads discussing various results – some websites were launched in July 2004 and escaped by December 2004. Others were stuck in the Sandbox even after the ‘Allegra’ update.

How to find out if your website is ‘Sandboxed’

Finding out if your website is ‘Sandboxed’ is quite simple. If your website does not appear in any SERPS for your target list of keywords, or if your results are highly depressing (ranked somewhere on the 40 th page) even if you have lots of inbound links and almost-perfect on-page optimization, then your website has been Sandboxed.

Issues such as the Google Sandbox theory tend to distract webmasters from the core ‘good’ SEO practices and inadvertently push them towards black-hat or quick-fix techniques to exploit the search engine’s weaknesses. The problem with this approach is its short-sightedness. To explain what I’m talking about, let’s take a small detour and discuss search engine theory.

Understanding Search Engines

If you’re looking to do some SEO, it would help if you tried to understand what search engines are trying to do. Search engines want to present the most relevant information to their users. There are two problems in this – the inaccurate search terms that people use and the information glut that is the Internet. To counteract, search engines have developed increasingly complex algorithms to deduce relevancy of content for different search terms.

How does this help us?

Well, as long as you keep producing highly-targeted, quality content that is relevant to the subject of your website (and acquire natural inbound links from related websites), you will stand a good chance for ranking high in SERPS. It sounds ridiculously simple, and in this case, it is. As search engine algorithms evolve, they will continue to do their jobs better, thus becoming better at filtering out trash and presenting the most relevant content to their users.

While each search engine will have different methods of determining search engine placement (Google values inbound links quite a lot, while Yahoo has recently placed additional value on Title tags and domain names), in the end all search engines aim to achieve the same goal, and by aiming to fulfill that goal you will always be able to ensure that your website can achieve a good ranking.

Escaping from the Google Sandbox

Now, from our discussion about the Sandbox theory above, you know that at best, the Google Sandbox is a filter on the search engine’s algorithm that has a dampening influence on websites. While most SEO experts will tell you that this effect decreases after a certain period of time, they mistakenly accord it to website aging, or basically, when the website is first spidered by Googlebot. Actually, the Sandbox does ‘holds back’ new websites but more importantly, the effects reduce over time not on the basis of website aging, but on link aging.

This means that the time that you spend in the Google Sandbox is directly linked to when you start acquiring quality links for your website. Thus, if you do nothing, your website may not be released from the Google Sandbox.

However, if you keep your head down and keep up with a low-intensity, long-term link building plan and keep adding inbound links to your website, you will be released from the Google Sandbox after an indeterminate period of time (but within a year, probably six months). In other words, the filter will stop having such a massive effect on your website.

As the ‘Allegra’ update showed, websites that were constantly being optimized during the time that they were in the Sandbox began to rank quite high for targeted keywords after the Sandbox effect ended.

This and other observations of the Sandbox phenomenon – combined with an understanding of search engine philosophy – have lead me to pinpoint the following strategies for minimizing your website’s ‘Sandboxed’ time.

SEO strategies to minimize your website’s ‘Sandboxed’ time

Despite what some SEO experts might tell you, you don’t need do anything different to escape from the Google Sandbox. In fact, if you follow the ‘white hat’ rules of search engine optimization and work on the principles I’ve mentioned many times in this course, you’ll not only minimize your website’s Sandboxed time but you will also ensure that your website ranks in the top 10 for your target keywords. Here’s a list of SEO strategies you should make sure you use when starting out a new website:

Start promoting your website the moment you create your website, not when your website is ‘ready’. Don’t make the mistake of waiting for your website to be ‘perfect’. The motto is to get your product out on the market, as quickly as possible, and then worry about improving it. Otherwise, how will you ever start to make money?

Establish a low-intensity, long-term link building plan and follow it religiously. For example, you can set yourself a target of acquiring 20 links per week, or maybe even a target of contacting 10 link partners a day (of course, with SEO Elite, link building is a snap). This will ensure that as you build your website, you also start acquiring inbound links and those links will age properly – so that by the time your website exits the Sandbox you would have both a high quantity of inbound links and a thriving website.

Avoid black-hat techniques such as keyword stuffing or ‘cloaking’. Google’s search algorithm evolves almost daily, and penalties for breaking the rules may keep you stuck in the Sandbox longer than usual.

Save your time by remembering the 20/80 rule: 80 percent of your optimization can be accomplished by just 20 percent of effort. After that, any tweaking left to be done is specific to current search engine tendencies and liable to become ineffective once a search engine updates its algorithm. Therefore don’t waste your time in optimizing for each and every search engine – just get the basics right and move on to the next page.

Remember, you should always optimize with the end-user in mind, not the search engines.

Like I mentioned earlier, search engines are continuously optimizing their algorithms in order to improve on the key criteria: relevancy. By ensuring that your website content is targeted on a particular keyword, and is judged as ‘good’ content based on both on-page optimization (keyword density) and off-page factors (lots of quality inbound links), you will also guarantee that your website will keep ranking highly for your search terms no matter what changes are brought into a search engine’s algorithm, whether it’s a dampening factor a la Sandbox or any other quirk the search engine industry throws up in the future.

by Brad Callen
Search Engine Optimization Expert
Learn How To Get A Top Google Ranking In Under 28 Days With This Breakthrough New SEO Software!
http://www.seoelite.com

A PHP Redirect automatically transfers a web user from one URL to another. For example, typing foo.com in the browser automatically transfers the user to another URL bar.com.

The PHP Redirect command:

<?php
header(“location: [some-url]“);
?>

Replace [some-url] with the URL where you want the redirection to take place.

For example,

header(“location: ./version2/index.html”);
=>redirect to “index.html” page in subfolder called “version2″

header(“location: http://www.yahoo.com”);
=>redirect to a website called yahoo.com

If PHP is not available, it’s also possible to use other redirects:

* HTTP Redirects
<meta http-equiv=”Refresh” content=”[time]; URL=[some-url]“>

Replace [time] with seconds. This will pause the browser for the specified number of seconds. Replace [some-url] with the target URL you want to redirect.

For example,
<meta http-equiv=”Refresh” content=”5; URL=http://www.yahoo.com”>

The above HTTP based redirect needs to be in the <header></header> region of the HTML code.

* JavaScript Redirects

<script language=javascript>
setTimeout(“location.href=’[some-url]‘”, [time]);
</script>

Replace [time] with milliseconds. This will pause the browser for the specified number of seconds. Replace [some-url] with the target URL you want to redirect.

For example,
setTimeout(“location.href=’http://www.yahoo.com’”, 5000);

The above JavaScript based redirect can be either in the <header></header> or <body></body> region of the HTML code.

Usually a PHP redirect is much more reliable than other form of redirects like HTTP redirect or JavaScript based redirects. For example a JavaScript redirect may not work if a user’s browser settings has JavaScript turned off.

The reason why PHP redirects will work no matter what settings users have on their browser is because PHP is server side script. It will not depend on browser settings that may affect JavaScript which is parsed on the client-side/user-side.

About the Author

Sanjib Ahmad, Freelance Writer and Product Consultant for Business.Marc8.com – Best Selling Business Books. You are free to use this article in its entirety as long as you leave all links in place, do not modify the content, and include the resource box listed above.

Alexa gets its rankings data from browsers that have the Alexa toolbar installed. That’s a fairly small sampling, as
well as a skewed one, as many Web-savvy individuals feel that having the toolbar is akin to having spyware on your system. Because of this, any info you get from Alexa needs to be taken with a grain of salt.

It definitely doesn’t measure the true popularity of a site, but can give you some idea if people with the Alexa toolbar installed are
visiting your site. I have to admit that I like the comparison feature at the Alexa site where you can stack up a few different URLs
in related markets and compare their traffic. I don’t put much stock in the actual numbers, but it is very interesting to see how much
higher or lower sites are on the chart in comparison to one another.Every now and then when I’m bored, I’ll use this feature to compare my forum site to some of the other forum sites in the SEO industry, and it’s pretty enlightening!
The Alexa user base is only a sample of the Internet population, and sites with relatively low traffic will not be accurately ranked by Alexa due to the statistical limitations of the sample. Alexa’s data come from a large sample of several million Alexa Toolbar users; however, this is not large enough to accurately determine the rankings of sites with fewer than roughly 1,000 total monthly visitors. Generally, Traffic Rankings of 100,000+ should be regarded as not reliable because the amount of data we receive is not statistically significant. Conversely, the more traffic a site receives (the closer it gets to the number 1 position), the more reliable its Traffic Ranking becomes.

Learn more about Alexa at Alexa Rank.

About the Author

J. Ratliff is an avid affiliate marketer.

Over the last seven years, I’ve bought website hosting from several different companies. I noticed that the majority of webhosts make the mistake of thinking they are in the webhosting business. They only offer website hosting and, maybe domain name registration. As a marketer, I see huge missed opportunities to make more profits.

Some website hosts see these opportunities. They realize that they have gold. They have a group of clients who crave something more than hosting. What do hosting clients want? To make sales from their websites.

Knowing this, these webhosts create backend Profit Centers so they can make more money with their clients. A Profit Center is an area of your business that brings more cash to your bank account. Webhosts who bring in lots of profits offer their clients useful information, tools, software, audios and more to help their clients become successful. It doesn’t have to be difficult or labor intensive. First

ASSESS YOUR CURRENT PROFIT CENTERS

In your website hosting business, you may have these current Profit Centers:

Website hosting, of course
Domain name registration, an easy tie-in
Website design
Higher level programming services
Search Engine Optimization services
Search Engine submission services

If you don’t have all of these Profit Centers, remember you don’t have to provide these with in-house talent. You can joint venture with other quality businesses and get referral fees. This is a wise way to go because you don’t have the up-front investment and risk if it doesn’t sell. If a service DOES sell, you may decide to later offer it in-house.

And this is just a beginning. There are more Profit Centers your business and your clients can benefit from.

NEW PROFIT CENTER IDEAS

You can add new Profit Centers to your webhosting business. Some of them require a few hours up front, then they run automatically for months or years with minor updating. You decide how much time you want to put in. The key is to ask yourself – Does this help my clients make more sales?

Three new Profit Center Ideas are:

*An upsell on your check out page. This works because it catches them when they are already buying.
*A mini-marketing course sent by sequential autoresponder, offering solid information and products to help them achieve their website marketing and sales goals.
*A Resource Center webpage that’s available only to your clients.

Remember, each Profit Center needs to be more than just a pitch. I must warn you…
you can do all of the above and STILL fail at creating Profit Centers that go ka-ching. How?

Imagine, a man wants to get married. A friend tells him to start on the road to marriage by simply finding a nice woman and asking her for a date.

Will this work? It CAN, but you and I both know there are many factors that make a difference…

WHO he asks, WHEN he asks, HOW he asks, WHERE he asks, and WHAT he says

All this makes a difference to him (and her) and it makes a difference to you when you’re building Profit Centers. Profit Centers need marketing finesse. You may remember Beta videotapes. It was a superior video format, but it failed because it wasn’t marketed as well as VHS.

CONSIDER THIS WHEN BUILDING NEW PROFIT CENTERS

WHO you make the offer to – are they a good match for the product or service? If they are not in the market for what you offer, it’s very unlikely they will buy.

WHAT offer you make – will this offer make a difference for your clients or do they feel like you’re pitching them for your own benefit?

WHEN you make your offer to them. Before they buy hosting? After they buy hosting? Once their site is live?

WHERE will you make the offer – on your website or in an email? Either can be successful.

WHAT will you say? This is crucial. You can have a useful product or service and still may not make sales.

What you say makes a huge difference. Use poor copywriting and people will click away from your offer like water jumping off a hot skillet. Great copywriting can inspire people to GO FIND THEIR WALLETS. That’s the level of copywriting you want – compelling.

To start building your Profit Centers, test your offer on a group of clients. See if it sells, and if not, analyze why not. Edit your Profit Center until it consistently helps your clients and brings your website hosting business more money.

About the Author

Resource: Author and Marketing Specialist Raynay Valles produces New Profit Centers for website hosting businesses – upsells, mini-courses and resource pages, customized for your business and complete with proven copywriting. Just plug in and start profiting. For more information email her at webhostingprofits@jawdrop.com

Heading off on vacation soon?

Then perhaps you’re tempted to take your trusty laptop along for the trip.

After all, you bought it for its mobility, and it’s nice to stay in touch via email with your family and friends back home.

However, just before you start packing, its pays to consider the downside of traveling with a laptop, particularly if you’re planning to go abroad:

1. Weight

A laptop (plus accessories) starts to feel heavy very quickly. And who really needs MORE luggage to carry around?

2. Security risk

To you, it’s a laptop computer. To a thief, it’s a bag of easy money. (About $1000). And that bag is something you have to guard every second of your vacation.

3. Power supply problems

You’ll need a different power adaptor plug for each country you visit. And depending on your laptop power supply cable, you may also need a step-up / step-down voltage transformer.

4. Connection complications

You’ll need to find a way of connecting to the Internet. If your laptop is suitably equipped and you can find a local hotspot, you can take advantage of wireless Internet access.

Otherwise you’re stuck with dial-up modem access, which means a choice between:

- using your existing ISP’s local call number in the country you’re visiting (provided your ISP has a local number! AOL and Compuserve generally do.)

- making a long-distance telephone call to your regular dial-up number back home

- signing up with a local ISP (rarely practical in the short-term)

5. Telephone socket trouble

Different countries have different types of telephone socket. If you’re planning on connecting via dial-up access, you’ll have to bring a suitable telephone adaptor plug.

You’ll also need a digital signal tester to test for higher- voltage digital telephones lines. Otherwise you could end up frying your modem and possibly the motherboard too.

6. Extra insurance cover

It’s highly unlikely your travel insurance policy extends to laptop computers. You’ll therefore need to arrange separate specialist insurance cover, which isn’t cheap.

7. You’re on holiday!

Do you really want your office with you on vacation? Aren’t you supposed to be getting away from it all?

If you’re beginning to think that traveling with a laptop computer is a major logistical exercise, then you’re right. (Just ask any “road warrior”!)

However, there IS an alternative:

An Internet Cafe.

Almost every city and large town now has several Internet cafes. To locate one when you’re abroad, just ask your hotel receptionist or a friendly taxi driver.

You’ll also find Internet cafes in airports, railway stations, major hotels, business centers, public libraries, and even onboard cruise ships.

Before you leave on your travels, simply ensure you can access your email via a web browser. (This is known as “webmail”. Most ISPs offer this option automatically – just ask them if you’re unsure.)

Alternatively, set up a free webmail address (at hotmail.com or yahoo.com) for the duration of your trip and give it to anyone who might need to contact you.

With webmail set up, all you have to worry about is remembering your email login and password. Everything else – hardware, connectivity, security – is somebody else’s problem.

To summarize:

Unless you have a very good reason for taking your laptop on holiday, you’d be wise to leave the darn thing at home and use an Internet cafe instead.

And who knows – maybe your laptop could use a vacation from you!

Steve Robson is a successful technical author and contributor to http://HowToBuyALaptop.com – For advice on how to buy a cheap laptop, visit: http://howtobuyalaptop.com/cheap-laptops.htm